Quantitative Research Techniques

Quantitative research is most common encountered as part of formal or conclusive research , but is also sometimes used when conducting exploratory research . Quantitative research techniques are part of primary research .

Quantitative research differs from qualitative research in the following ways:

• The data is usually gathered using more structured research instruments
• The results provide less detail on behaviour, attitudes and motivation
• The results are based on larger sample sizes that are representative of the population,
• The research can usually be replicated or repeated, given it high reliability; and
• The analysis of the results is more objective.

The most common quantitative research techniques include:

• Observation technique
• Experimentation
• Survey technique

• Telephone
• Self-administered
• In-person interview