Unhas Open Day (UOD) 2026 served as a strategic promotional venue for Hasanuddin University aimed at prospective new students, especially senior high school (or equivalent) students. The event drew great interest from attendees because it offered academic information directly, interactively, and educationally through faculty and study program booths and various supporting activities.
The event was lively and crowded at the JK Arenatorium Sports Hall, Hasanuddin University Tamalanrea Campus, Makassar, on Saturday (7 February).
Participants used UOD to gain in-depth information about the faculties and study programs they are interested in, and to interact directly with experienced Unhas students.
Nur Azizah, a student at SMAIT Darul Marhamah Al-Qur’an Boarding School, said UOD was very helpful in giving a real picture of university life. Nur Azizah is interested in the Faculty of Social and Political Sciences, Communication Studies Program.
“I wanted more information about the faculty and study program I want to enter, and to mingle with experienced older students. There is information on the internet, but through UOD the information is far more complete and real. I am interested in Communication Studies because I want to improve my public speaking skills and share experiences with many people,” Nur Azizah said.
Muh. Farhel Mahram, a student at SMAN 5 Gowa, who aspires to study in the Medical Doctor Study Program, expressed a similar view.
“This is really my passion and my dream. The supporting school subjects also match. With UOD, I can learn more details about the study program I chose. The activities are interesting and informative,” Farhel said.
Meanwhile, Ibnu Riyadhil Jinan from SMAN 21 Makassar said Ibnu was drawn to the interactive concept of the event, especially at the Faculty of Economics and Business (FEB) booth.
“The booth was fun, with fun games. I am interested in Accounting. It is interesting because I could see it firsthand and interact with students who are actually studying in that program. I hope not only to get information but also to get merchandise,” Ibnu said with a smile.
Participants also offered suggestions to improve the event. Danis, one of the UOD visitors, suggested that the committee add supporting facilities such as fans and trash bins for visitors’ comfort during the event.
Through Unhas Open Day 2026, Hasanuddin University not only introduced its study programs and faculties but also built an emotional closeness with prospective students, strengthened the campus’s image, and offered firsthand experience of academic life in higher education.
The event is an important part of Unhas’s new student admissions promotion strategy, which is informative, humane, and participatory. (*/dhs)
Editor: Ishaq Rahman
This article is an English translation of the original Indonesian report.